General Mills announced its successful acquisition of Edgard & Cooper, a premium pet food brand based in Belgium, as part of its Accelerate strategy. With retail sales surpassing €100 million in 2023, Edgard & Cooper is positioned for further growth across European markets. Under General Mills’ ownership, the founders of Edgard & Cooper will continue to lead the business independently, focusing on their mission to produce high-quality, natural pet food with real ingredients. This acquisition aligns with General Mills’ commitment to advancing the pet food industry and supporting brands with sustainable and ethical practices.
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