As reported by petfoodindustry, the number of households with pet cats is increasing, and cat owners are increasingly seeking superpremium pet foods, including fresh and freeze-dried options. However, many cat owners are dissatisfied with the available fresh cat food choices, as the market remains less developed compared to dog food. Despite economic concerns, spending on pet food has increased, with a particular focus on functional and science-based diets. Additionally, while cat treats have historically been limited, there’s growing interest in this segment as owners prioritize their pets’ health.
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