At the recent Petfood Essentials conference in Kansas City, Suzy Badaracco, president of Culinary Tides, shed light on how post-COVID consumer behaviors are influencing pet trends. With snacking habits on the rise among humans due to financial constraints, pets might also see a shift towards more snack-based diets. Consumers are increasingly seeking functional benefits in pet treats, valuing options that offer health benefits beyond mere indulgence. Moreover, there’s a growing preference for clean-label brands, indicating a willingness to pay more for transparency and quality in pet products. Badaracco emphasized the importance of sustainability in the pet industry, noting that while consumers are still spending on sustainability, there’s a need for clearer communication about what sustainable practices entail and how they benefit both consumers and the environment.

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