Mars Incorporated announced Natalia Ball‘s appointment as the global chief growth officer of Mars Pet Nutrition on March 13, effective April 1. She will spearhead the expansion of Mars brands such as PEDIGREE®, IAMS®, CESAR®, WHISKAS®, SHEBA®, TEMPTATIONS®, NUTRO®, and GREENIES®.
Bringing over two decades of experience as a global business leader specializing in branding building and innovation, Ball brings a wealth of expertise to her new role at Mars.
“Natalia is a great example of talent moving across Mars, bringing diverse perspective to help accelerate our ambition to transform the experience of pet ownership,” said Ikdeep Singh, global president of Mars Pet Nutrition. “Natalia’s leadership will be critical to growing our beloved brands, accelerating our aim to become a digital first organization, and bolstering our obsession with pet parents through leading insights and breakthrough innovation.”
As the new global chief growth officer, Ball’s focus will be on propelling further growth across the portfolio by spearheading marketing, sales, and innovation efforts. Collaborating with Mars’ partner agencies, she will work to strengthen its flagship brands. Additionally, her responsibilities will include developing advanced capabilities in pet parent insights, portfolio strategy, superior proposition, breakthrough innovation, and retail excellence, including digital commerce and data-driven marketing.
Ball’s journey at Mars began in 2015 as the global brand director for CESAR. She later led Mars Pet Nutrition Europe’s Care & Treats business unit in 2018 before assuming leadership of the company’s Global Care & Treats business in 2020. Joining the Royal Canin Global Leadership Team in 2021, Ball has continuously showcased her leadership abilities.
Before joining Mars, Ball spent 15 years at Procter & Gamble, where she held various brand and portfolio management roles in the company’s Feminine and Fabric Care divisions.
“I am humbled and excited by the opportunity to continue to serve millions of pets and pet parents, fueling growth of brands I love and admire alongside amazing talent,” Ball expressed.
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