Vafo Praha, the Czech manufacturer known for its premium pet food, has welcomed Jan Brejcha as the new Marketing Director. In his role, Brejcha will lead the charge in expanding the company’s flagship brands, notably Brit and Carnilove, not only domestically but also in global markets.

A graduate of the University of West Bohemia, Brejcha brings a wealth of marketing experience from his managerial roles with leading FMCG brands, including international players like Coca-Cola, Plzeňský Prazdroj, Mars, and Mondelēz. Prior to joining Vafo, he held the position of Marketing Director for the Czech operations of the German retailer Lidl. His professional interests extend to brand development, product and digital innovations, and more recently, the evolving landscape of retail and shopping.

“I am delighted to have someone of Jan’s calibre on board,” explains Vafo CEO Jakub Majer. “I am confident that he will contribute significantly to transforming us into a marketing powerhouse with a number of brands and at the same time turn our key products into European market leaders.”

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