HiPets acquires two communication platform for pet owners of Polish Petstar. The company aims to increase its operating activities and win new customers.
“The acquisition of psy.pl and koty.pl will enable us to offer more than one million pet owners in Poland a convenient platform through which they can easily take care of their four-legged friends,” commented Leszek Wolany, co-founder of HiPets.
Additionally, HiPets has also puchased the rights of two Petstar campaigns: Heart for Animals and Let’s Break the Chains, an initiative against keeping dogs chained up.
Attracting more than 1.2 million pet parents per month, Petstar in Poland’s largest pet industry platform. In comparison, HiPets, established in March last year, is utilized by around 150,000 pet owners.