Fressnapf Austria opened its first city-concept store in a shopping mall in Vienna. In the Riverside shopping mall the new bramch extends over an area of 238 m² and is operated by manager Melanie Ceker together with her four-strong team. Customers can find a selection of products that fit to urban living.

“This is the first time we have been represented in a high-footfall Vienna shopping centre with our smaller-format City concept. I see potential for more stores in shopping centres,” says Hermann Aigner, managing director of Fressnapf Austria.

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