Pet owners with higher education levels tend to spend more on pet food due to increased awareness of health and nutrition, higher disposable incomes, and better access to information. Kansas State University researchers found that targeting advertising efforts at schools and colleges could be effective, as these pet owners prioritize attributes like “Digestive tract health,” “Natural,” and “Fresh.” The research, based on a survey of 5,000 dog owners, was presented at the 2024 Agricultural and Applied Economics Association annual meeting. Recognizing these trends can guide pet food manufacturers in targeted marketing and product development.
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