Essential Foods, the British pet food company, has appointed David Elsass as its new CEO, effective February 15th. Collaborating closely with founder Christian Degner-Elsner, Elsass aims to elevate the brand’s recognition in major European markets, marking his debut in a CEO role.

Bringing a wealth of experience, Elsass previously served as an independent consultant, specializing in developing commercial strategies for start-ups and scale-ups. His track record includes roles as the Chief Marketing & Digital Officer at GripGrab, VP of the Consumer Division at 3 Denmark, and strategic positions in sales and marketing at IC Group and Kunde & Co.

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