Allana Group’s pet food division has entered India’s growing pet food market, valued at $872.16 million, by introducing Bowler’s Nutrimax, a premium-quality dog food at affordable prices. Launched in April 2024, Nutrimax aims to bridge the gap between premium and budget segments, offering human-grade ingredients and bulk-buy options to cater to cost-conscious consumers.
India’s pet food market, projected to reach $2.13 billion by 2032, is dominated by brands like Mars and Nestlé. Allana seeks to compete by leveraging its advanced manufacturing plant in Telangana, eco-friendly packaging, and regional partnerships. With a state-of-the-art facility producing 10 tonnes per hour and exports to over 80 countries, Allana is well-positioned to appeal to India’s 31 million pet dogs and a growing number of pet owners seeking better nutrition at manageable costs.
Advertisement
