Zoomark starts to enter into Chinese market planing to host its first show on 23/24 November at the PWTC EXPO Guangzhou. Therefore, Zoomark has partnered with the Beijing-based show and conference organiser Informa Markets. Caused by mergers and acquisitions, the company aimed to become an important global player.
In spite of the subdued economy, Chinese pet industry is continuously growing which makes the market interesting for foreign companies. According to Fiera Bologna citing a white paper of the Chinese pet supplies industry, the number of households has increased by 10.4 % compared to the previous year (116 million).
The Shanghai-based branch of Fiera Bologna has often worked together with Informa Markets. Chinese Zoomark will cover an exhibition area of 15,000 m² where around 300 expected exhibitors can showcase their products. Around 15,000 visitors from China and foreign countries are expected to participate