The international pet supplies trade fair Zoomark and research company Nomisma have partnered to explore the non-food category of the pet industry leading up to Zoomark 2025. Early research highlights on Italian pet owners’ shopping habits reveal that the non-food segment, including supplements, anti-parasite products, accessories, toys, hygiene products, and cat litter, has been consistently expanding. Italian families spend 6.8 billion euros annually on pet care, with 17 per cent of this amount dedicated to non-food items. The five main non-food categories identified are supplements and anti-parasite products, cat litter, home and comfort accessories, hygiene and grooming products, and toys.

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