Westfleisch, the second-biggest meat marketing firm in Germany, has completed the acquisition of The Petfood Company GmbH, headquartered in Bocholt. “With this takeover, we have taken a further step towards extending our own value chain,” says Dr. Wilhelm Uffelmann, CEO of Westfleisch. He further adds, “In view of the strong demand from our retail partners, we see high growth potential for The Petfood Company’s premium products. We want to exploit this together.” This move signifies Westfleisch’s strategy to diversify and strengthen its product lineup in response to consumer and retail partner demands.
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