Voff presented its latest acquisition: AniForte. This is a direct-to-consumer brand which concentrates on natural pet supplements.
Mark Gnotke, CEO of AniForte stated, “We’ve grown rapidly ever since the company was founded and were looking for the next step up. Becoming part of Voff allows us to step up to the next level. It also allows us to talk about what really matters day-to-day with people in the same position as us. We’re very excited for the years ahead.”
Mårten Bernow, CEO of Voff Premium Pet Food added, “We are really excited about AniForte joining the Voff family. AniForte has had a tremendous journey so far, and with solid double digit growth, strong brands, fantastic products and a brilliant team – we know it is a great addition to our portfolio of brands, as we continue to expand across Europe. This acquisition is widening the Voff product portfolio to also include natural supplements; another important step in our journey of providing pet owners with the very best natural, premium products to enable their pets to be happy and healthy.”
Since the launch in 2014, Voff made six acquisitions. The company owns nine brands with a total sales volume of 750 million SEK (€73M or $82.5M) by offering 270 full-time positions.