Vobra Special Petfoods, the Dutch pet food manufacturer, has initiated a reduction in the prices of its products effective from December 1st. A spokesperson from the company explained, “The price cut is a direct consequence of the lower raw material and energy costs expected by the company in the upcoming period.”
Having previously grappled with escalating costs of raw ingredients, leading to a necessity for price adjustments, the company had pledged to reevaluate and reduce prices if costs were to decrease. The recent dip in raw material and energy expenses now allows them to uphold this commitment, passing on the benefit directly to their customers.
CEO Edwin Roelands underscored, “This price cut reflects our ongoing commitment to fair and transparent business practices.”