KatKin, the European brand dedicated to feline well-being, recently garnered support from venture capital and private equity firm Active Partners, joining forces with existing investors V3 Ventures by Verlinvest and Octopus Ventures.
Active Partners highlighted the projection that the global cat food market will exceed $40 billion by 2030, with over 40% of cat owners expressing interest in fresh food for their beloved pets.
Inaugurated in 2019 by siblings Nikki and Brett O’Farrell, alongside Ed Westcott, KatKin specializes in fresh cat food and other health products tailored for felines. The brand’s formulations, meticulously crafted by veterinarians, undergo a process of gentle cooking and freezing to maintain optimum nutrient levels and flavor.
Janice Cargo, a partner at Active Partners, expressed enthusiasm for KatKin’s mission, stating, “KatKin is building an uncompromising brand centered around a hardcore commitment to cats’ wellbeing and health. There is a huge opportunity to shake up the unloved cat food market, and KatKin is doing exactly that with its fresh, 100% real meat products and truly differentiated experience for cat parents. We’re excited to work with Brett, Nikki, Ed and the team to support their next phase of growth.”
Having delivered over 35 million fresh meals to 200,000 cats since its inception, KatKin also announced a strategic retail partnership with the online grocery platform Ocado.
With the latest infusion of funds, KatKin aims to accelerate growth in direct-to-consumer (DTC) retail channels, elevate awareness of fresh cat food, expand its personnel team, and drive innovation in product development.
Co-founder Brett O’Farrell emphasized the brand’s commitment, stating“We’re building a global, cat-first brand for cat health and wellbeing. Because every cat parent deserves a brand they can trust to be as uncompromising as them. And we want to change the lives of as many cats as possible — by helping cat parents feed fresh with the 100% real meat that their cats were born to eat. We’re excited for Janice and the Active team to join us on this mission, bringing their deep knowledge and expertise in building world-class brands and scaling businesses.”