After increasing its shares from minority to 40% in 2022, the premium pet food manufacturer VAFO Group has acquired Pooch & Mutt in a “multi-million-pound deal.”
Guy Blaskey, founder of Pooch & Mutt, is very happy about this deal: “We have been part of the VAFO family for a few years now, and it genuinely does feel like a family. We are all aligned on making great quality products to help pets lead their best lives.”
At the moment, Pooch & Mutt will probably achieve its sales goal of £18 million ($23M/€21M) this year. Blaskey said, that the Group has quadrupled the British pet food businesses’ sales.
In order to push the company’s growth, the pet food company intends to launch a new brand called Planet Pet Society. Blaskey named this his ‘pet project.’
Guy Blaskey will stay the company’s Chief Visionary Officer and part of the management team of VAFO Group. VAFO’s Head of M&A, Petr Kriz, complimented the whole team on an “outstanding job.”
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