UK pet food manufacturer Inspired Pet Nutrition (IPN) has achieved a significant milestone, surpassing £200 million in sales for the first time. Situated in North Wales, the company produces pet food under popular brands like Harringtons, Wagg, Barking Heads & Meowing Heads, and AATU.

Richard Page assumed leadership in 2006, succeeding his father Bill Page. Originally established as a wheat trading entity, the family-owned business ventured into pet food production in 1925. After a hiatus, it was rebranded in 1990 as Wagg Foods.

In 2020, CapVest, a private equity firm, took over as the majority shareholder of Inspired Pet Nutrition, following its sale by L Catterton.

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