United Petfood‘s growth strategy includes the planned takeover of its first plant in the Nordics. Vital Petfood Group, with extensive experience in producing dry and semi-moist food for cats and dogs, is the prospective acquisition.

Approval from the Danish Competition Authorities is still required for this planned transaction.

“Thanks to the acquisition of Vital Petfood Group, our network of production sites will be able to offer flexibility and brings our production more and more closer to our customers also in the Nordics”, the management of United Petfood states.

“There has been a lot of consolidation within the pet food production industry during the recent years. We wanted to find a new owner to continue developing our petfood production in the long run. This divestment enables us to focus and further strengthen our branded businesses within Nordic Pet Care Group.

Being one of the leading European producers of pet food, United Petfood was an obvious choice of partner and new owner of VPG. We are confident that VPG will benefit from United Petfood’s European customer footprint as well extensive experience with operating multiple pet food production sites. Furthermore, we expect United Petfood to be able to utilize VPG’s strong position in the Nordics, and the Danish market, in particular.

We look forward to continue and expand the collaboration with United Petfood and keep on producing Best Friend products at the Ølgod factory for the years to come”, says Nordic Pet Care Group CEO Mika Holappa.

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