Trixie, a renowned name in the pet industry, has recently made significant appointments to strengthen its leadership team. Ramona Blenckner, an experienced ecotrophologist, now heads the quality assurance and sustainability team. With her expertise, she ensures that Trixie meets and implements customer demands for quality, safety, and sustainability. Additionally, Michael Gottburg, boasting over two decades of marketing and brand development experience, has been appointed as the head of brand. His role focuses on guiding Trixie’s marketing and brand management towards international markets. Lastly, Lars Hansen has taken the reins of German and international direct sales, succeeding Burkhard Friedrichsen, and brings over 20 years of sales experience to his new role. These appointments reflect Trixie’s commitment to excellence and growth in the pet industry.

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