The pet care startup Supertails plans to establish a one-stop platform for Indian pet owners which shall contain an app as well.

According to the company, the investment provides the opportunity to “empower first-time pet parents with the right resources and information” in the national market. Predictions say, that it will reach $5 billion by 2030.

“With this round of funding, we want to invest in making a one-stop platform for pet parents that caters to all their needs. We are thrilled to have the support of Fireside Ventures, Saama Capital, and DSG Consumer Partners in this journey and aim to leverage their expertise to become the most preferred and loved pet-care platform in India,” explained co-founders Varun Sadana, Aman Tekriwal, and Vineet Khanna.

Being pet parents themselves, the co-founders understand the hassles of other pet parents. They wish to make their life easier, from providing pet nutrition to round-the-clock pet care and consultation.

Since the co-founders are pet owners too, they know and comprehend pet parents‘ problems. They are aiming to faciliate their lives regarding pet nutrition and 24-hours pet care services.

“We aim to build a platform that integrates products, services, and communities,” they said.

The company, founded in 2021, predicates to possess the biggest range of pet supplies, over 10,000 references and 200 partner brands through its shop.

Through the funding, Supertails is creating its direct-to-consumer (DTC) brand Henlo and will double innovative technology.

In the last 18 months, the turnover was ₹50 Crores ($6.1M), the company plans to increase the number by 50% by March 2023.

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