In order to reduce global ocean-bound plastic waste, the UK-based company Project Blu offers sustainable pet products such as beds, collars and leads. By using sustainable fabric designs the company has become a global leader in fighting against environmental pollution in the pet industry like carbon emissions and water waste.
Since May 2019, when Project Blu was established, the company could sell more than 200,000 premium pet products out of 12 million recycled plastic bottles worldwide. In 2020 even Mars Petcare invested in the business. CEO and founder Geryn Evans was chosen as one of the ‘next generation of purpose leaders’ by Harvard Business School.
“Most pet owners do not realise that polyester is an oil-based plastic and the manufacturing comes with extremely high levels of carbon emissions and water waste. By swapping to sustainable alternatives, we can reduce carbon emissions by up to 85% and water waste by 75%,” explained Geryn Evans, Project Blu founder and CEO.
“To put this into perspective, if every pet owner in the U.K. decided to swap their traditional dog beds to a sustainable alternative, it could save over 175,000 tons of CO2 and the equivalent of over 300 million bathtubs of water every year. It would also save over 30,000 barrels of crude oil. This highlights the significant difference that can be achieved by raising awareness and making small changes to our daily activities”, she added.
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