Reading Bakery Systems (RBS) has appointed David Welch as the new sales manager for Europe. Welch, a baking industry veteran with over 20 years of experience in biscuit, cookie, and cracker production, will oversee the sales of RBS equipment and process solutions across the region. His deep technical knowledge and industry expertise are expected to play a crucial role in the continued growth of RBS and its customers in the European snack market.
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