Innovafeed has announced partnerships with Jiminy’s and Arch to introduce its “Powered by Hilucia” cobranding on their insect-based dog food products. The “Powered by Hilucia” label highlights Innovafeed’s sustainable ingredients derived from the Black Soldier fly, offering superior nutrition with lower environmental impact. These products will soon be available through various major retailers and online platforms. Innovafeed aims to educate consumers on the benefits of insect-based pet food, with research showing increased acceptance after simple educational prompts.
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