This October, Purina Petcare India will be integrated in Nestle India, costing the company INR1,253 million (US$15.95 million). When Purina Petcare India was implemented, Nestle has kept it away from Nestle India. Nestle S.A. is the owner of Purina Petcare India and possesses 62.76% of Nestle India. Purina Petcare India has reached a turnover of INR360 million (US$4.58 million) in the last financial year, although the company does not own any production site and needs to import its products from Nestle Thailand and Nestle Australia.
The market research group Mordor Intelligence forecasts a annual growth of 4.7% for Indian pet food market from 2022 to 2027. Besides the number of pet owners increased during the pandemic, the coronavirus though had intermingled consequences on the owners. The rumour, that pets could cause COVID-19, resulted in an abandonment of pets, although India started a campaign to fight the rumour. Furthermore, pet owners started panic buying of pet food and supply chain and logistics issues complicated the pet food market.
Nestle Purina PetCare though recorded increasing sales during pandemic times. According to Nestle’s results from July 28, Purina recorded a turnover of reached CHF8,589 million (US$9.03 million) in the first half of 2022 (CHF7,403 (US$7,782 million) compared to last year. The internal growth was 5.1% and the organic growth was 13.9%.
“By product category, Purina PetCare was the largest contributor to organic growth, with continued momentum for science-based and premium brands Purina Pro Plan, Purina ONE and Fancy Feast as well as veterinary products,” the company stated in a press release.