Prins Petfoods has achieved the new sustainability certification from, making them one of the first eleven companies to earn this recognition. The certification validates their commitment to sustainability across various areas like strategy, product offering, and packaging. Willemijn Lootens, the Product Development & Innovation Manager, emphasizes that Prins’s mission extends beyond pet well-being to encompass humans and the environment. This certification is not just a milestone but also a catalyst for Prins’s broader sustainability strategy, focusing on product sustainability, climate impact, healthier lifestyles, and customer-centricity. The company has seen increased employee motivation to make sustainable choices, reaffirming that sustainability remains a core agenda for Prins.

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