On Dec. 23, the British brand Percuro Pet Food launched insect protein dog treats. The company generally concentrates on insect-based dog food. The new treats, Snappies, have a round shape and can be easily breaken to pieces, so that pet owners can either feed them in whole or little portions.

The new product is hypoallergenic and are composed of 26% insect protein . Furthermore, according to the company, all ingredients, such as dried potato flakes, naked oats and green peas, are “planet-friendly.”

“Livestock accounts for almost 20% of greenhouse gas emissions and is a global concern,” said Brett Vye, chief executive officer at Percuro Pet Food. “Insect protein is a safe, practical, and eco-friendly alternative for animal nutrition. Percuro uses only Hermetia illucens [black soldier fly] dried larvae which is high in protein and rich in essential amino acids, vitamins and nutrients, making it the perfect alternative to unsustainable, traditional meat-based treats.”

In addition, also the treats are packed in recyclable boxes. Currently, Snappies can be bought at a “special introductory price” from the company’s website, www.percuro.earth.

“Our pets are much-loved family members and Percuro is committed to providing them with a healthy sustainable diet, and that includes treats,” Vye said. “Our ‘Snappies’ treats offer the highest quality nutrition with a proprietary blend of hypoallergenic ingredients, carefully selected to help reduce inflammation and optimise digestion. By oven baking, we have created an innovative, delicious dog treat which is easy to break and provides the pet owner the flexibility to control their dog’s calorie intake in between meals, without costing the earth.”

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