The French pet food producer Normandise Pet Food makes investments in new packaging lines to launch four new lines in this year. Additionally, the company plans to reach Chinese market.
The company’s production facility, located in Vire Normandie, in the northwestern part of France, offer a wide variety of pet food products for cats and dogs. According to the producer, these contain “tailor-made products based on animal and vegetable ingredients, in the form of pate, mousses, fillets packed in trays; and also chunks, fillets in sauce or in jelly, packed in pouches (freshness bags.)
The company’s pet food is sold under several brands such as Equilibre & Instinct, Les Repas Plaisir, Eco Diana and Eco Oscar.
“This year, we are placing focus on our Equilibre & Instinct and Les Repas Plaisir premium dog and cat food brands,” Moureaux said, adding that the company aim is to provide “daily quality accessible to all” consumers.
In 2022, Normandise Pet Food tries to continue its expansion in international markets, according to Moureaux.
“After last year, we received an approval to expand to China. Our team is working on registering our receipts, and the first products should be delivered [to the Chinese market] this year,” Moreaux said. “Our sales team is always searching for new markets, and they continue to develop our possibilities and contacts to allow us to be present everywhere” across the world.