Roz Cuschieri was named CEO of the premium pet nutrition company Pure Pet Food.

Pure Pet Food was founded in 2012 by Mathew Cockroft and Daniel Valdur Eha and tried to “change dogs’ lives for the better“. The company provides various complete-and-balanced dog food and treats. It has just presented its new formula to help dogs with renal issues.

Due to rising pet ownership, Pure Pet Food has experienced a strong growth in the UK, having shipped over 18 million pet meals and having extended its facility with over 50 workers.

“We are delighted to welcome Roz to Pure and are looking forward to working with her as we plot our next phase of growth in the fast-moving pet nutrition sector,” Cockroft and Valdur Eha stated.

Cuschieri has experience in the fast-moving consumer goods (FMCG) industry having served as board commercial director at Warburtons for 12 years and as CEO of Genius Foods. At Genius Foods, she was mainly responsible fort he companys growth to £50 million ($62.5 million USD) turnover. She also worked in boards of companies like MedaHuman Ltd, Babease Ltd and Lightbody Ventures Ltd.

“Dan and Mat are truly inspirational founders with a passion for creating something pet owners are desperately looking for,” she said. “I am delighted to be joining the business at such an exciting time.”

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