More than £6 million ($7.5 million) are to be invested in expansion. Inspired Pet Nutrition (IPN), owner of Harringtons and Wagg pet food brands, plans to augment its production site located in Kinmel, North Wales.

The improved facility shall triple its wet dog food tray capacity to 75 million per year. Furthermore, the extension that shall be ready-to-operate by January 2023, includes new processing and filling lines aiming to increase IPN’s efficiency.

The improved lines will be three times quicker, so that the company is able to improve production of wet food for Harringtons and to develop new products.

“The wet tray market in both the branded and own label sectors looks set for even further growth, and this significant investment will ensure we can meet demand,” said Dominic Whelan, site operations manager at IPN’s Kinmel facility. “Two years ago, IPN Kinmel produced about 4,000 tons of finished goods; this has now risen to an astonishing 10,500 tons.”

Founded in 2008, Harringtons is a premium pet food brand that offers both dry and wet complete-and-balanced meals and treats for dogs and cats, as well as other small pet foods, formulated with human-grade, fresh proteins and vegetables. According to IPN, Harringtons is one of the UK’s largest dry dog food brands, bought by 4.5 million households throughout the country.

The premium pet food brand Harringtons, founded in 2008, supplies dry and wet dog and cat food, treats, fresh protein and vegetables. In the UK, Harringtons is one of biggest dog food brands with 4.5 million households being served.

Since the demand of wet dog food increased by nearly 100%, the expanded factory will increase capacity by 75% plus give the opportunity to provide a wider range and sustainable packaging.

The company, that also owns the brands Barking Heads and AATU, regarded the financial turnover oft he Kinmel’s factory. It could record a growth from £11.5 million ($14.5 million) in June 2019 to more than £20 million ($25.1 million) in in the same month in 2021.

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