At Interzoo 2024, newcomer companies played a pivotal role, showcasing future solutions in 36 short presentations on the Fresh Ideas Stage. The significantly larger Fresh Ideas Area was very popular throughout the trade fair, establishing itself as a hub for innovation in the pet supplies industry. The second Interzoo Fresh Ideas Contest highlighted the best innovations, awarding first place to Petnow from South Korea for its facial recognition for pets, second place to Pawr for its plant-based dry dog food, and third place to Allkokos for its coconut flake small mammal bedding.
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