Hubert Wieser, the current regional director for Nestlé Purina Petcare Europe Central Region, is set to step into the role of regional business head for Nestlé Purina Petcare Zone AOA (Asia, Oceania, sub-Saharan Africa) effective from October 1. The company commends ,“Under his leadership, the pet business has experienced impressive growth in terms of sales and market share. In many countries – most recently in Germany – Purina has become market leader during this time.”

Taking charge of Nestlé Purina Petcare’s operations in Germany, Austria, and Switzerland, now rebranded as Purina Petcare Central Region, will be Carmen Borsche. Currently responsible for Nestlé’s confectionery business in Germany and Austria, Carmen Borsche will transition into this new role.

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