In the preceding year, the European cross-border e-commerce sector, encompassing the UK, Switzerland, and Norway (excluding travel-related segments), achieved a remarkable sales total of 265 billion euros. Within this landscape, marketplace platforms dominated, accounting for an impressive 63 percent, or 167 billion euros, of the market.
At the forefront of this movement were industry behemoths Amazon and Ebay, collectively responsible for nearly half of all marketplace transactions, with anticipated sales figures of 55 billion euros and 23.2 billion euros, respectively. These insights derive from a comprehensive study conducted by Cross-Border Commerce Europe, a platform dedicated to the advancement of cross-border online retail in the European landscape.
The study’s findings underline that the 100 largest cross-border online marketplaces have collectively generated 140 billion euros in sales across Europe. Post-pandemic, these marketplaces exhibited a robust growth rate of 9.3 percent, buoyed by a blend of business-to-consumer (B2C) and consumer-to-consumer (C2C) marketplaces. This upward trajectory is anticipated to persist until 2023, potentially accounting for 65 percent of cross-border online sales in Europe by 2025.
While Ali-Express continues its trajectory of sustained growth, Zalando has regrettably slipped from the coveted top 10 list. On the flip side, a new contender has entered the fray, with Temu (PDD Holding) securing the ninth position.
Over the past year, there has been a noteworthy surge in the average monthly count of cross-border visitors, increasing from 2.8 to 3.12 billion, marking a substantial 11 percent upswing. In tandem, the proportion of cross-border visitors has witnessed a notable surge, ascending from 83.6 to 90.7 percent. Concurrently, marketplaces have exhibited an expanded outreach, now facilitating transactions in over 29 export destinations.