Big Idea Ventures and Mars Petcare have launched the Next Generation Pet Food Program, inviting startups to innovate in the sustainable pet food sector. The initiative, in collaboration with AAK and Bühler, seeks startups focused on sustainable protein and fat to reduce carbon emissions in pet food production. Selected startups will present their solutions at the Singapore International AgriFood Week in November, with a focus on novel ingredients and eco-friendly technologies. This program aligns with Mars Petcare’s commitment to sustainability and aims to foster groundbreaking innovations in pet nutrition.
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