Bella + Duke, a UK-based raw pet food brand, has launched a new brand platform focused on holistic pet wellbeing. Expanding beyond nutrition, the company now offers additional services like 24/7 vet consultations, in-house vet support, and an online pet owner community. The rebrand aims to address pets’ needs “from nose to tail,” with a refreshed logo and packaging symbolizing a commitment to comprehensive pet health. CEO James Sturrock noted that Bella + Duke’s evolution reflects the company’s goal to support pets’ wellbeing throughout their lives, aligning with the growing desire of pet owners to prioritize quality care and overall health.
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