Pet Network International has promoted Alexander Atanasov to Chief Marketing Officer, drawing on his decade-long marketing experience with international FMCG companies and his impactful work as Marketing Manager in Bulgaria. During his three-year tenure with Pet Network, Atanasov led strategic customer initiatives that boosted sales, customer loyalty, and market share. CEO Timo Tervo highlighted Atanasov’s alignment with the company’s mission of enhancing customer experience and competitive pricing across its operations in Croatia, Romania, Slovenia, Serbia, and Bulgaria, which reach over one million customers monthly via physical and online platforms.
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