Alvar Pet, a prominent Finnish direct-to-consumer pet food brand established in 2020, has acquired Verkkokauppa Kivuton, a Finnish online store specializing in pet health. This acquisition is significant as it merges two strong players in the Nordic pet health market, forming the largest online store of its kind in the region. With Kivuton’s origins as a veterinary clinic, it brings a deep-rooted focus on pet health to the partnership. Together, Alvar Pet and Kivuton will offer pet owners an extensive range of veterinarian-developed products and specialized diets tailored to meet pets’ unique nutritional needs. Juuri Partners, a Finnish growth investor, has also joined Alvar Pet as a strategic partner, further bolstering the company’s growth prospects in the pet health sector.
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