AgriVision 2023 took place from 26 to 28 June in Noordwijk aan Zee, Netherlands, to discuss the forcasted 70% increase in protein demand by 2050.

More than 300 professionals and industry experts have gotten together to find solutions for future-proofing the protein demand.

Global animal nutrition and aquafeed firm Nutreco and its subisdiary Trouw Nutrition have hosted the event.

Trouw Nutrition’s CEO David Blakemore started the event with a speech emphasizing innovation and collaboration efforts across the industry:

“The good news is that the people in this room today have incredible capabilities and potential to make a difference,” he stated. “As players in the feed-to-food value chain, today’s threats will drive us to be better and what we do over the coming years will have a significant impact on the future of the planet. AgriVision continues to be a platform to bring us together and drive transformation forward.”

Climate activist and for Unilever CEO Paul Polman explained: “We are literally playing with the future of humanity. The world has been incredibly flexible and increased its capacity to absorb our CO2 emissions, but it’s run out and we are very close to a negative tipping point… The cost of not acting has become significantly higher than the cost of acting and being less bad isn’t good enough anymore.”

The participants have also discussed the concept of greenwashing on labels, and how artificial intelligence (AI) can affect the feed-to-food industry in these days as well as in the future.

Aside from these key presentations, more than 20 speakers highlighted key topics, trends and opportunities for future-proofing the protein value chain over the next 50 years. Presentations ranged from strategic policy approaches to social influences to technological advancements.

In total, over 20 speakers held presentations adressing trends and possibilities to secure the protein value chain.

While Ahold Delhaize’s vice president of health Imke van Gasselt gave insights from a retailer perspective, leaders of Nutreco revealed R&D projects. Abhay Hanjura, co-founder of Licious, talked about on-demand meat delivery in India and Global AgriTrends’ president Brett Stuart informed of protein production, consumption, and selling.

“As we host the 11th gathering of AgriVision, Nutreco and Trouw Nutrition are honored to organize and host a collaborative forum combining provocative ideas for tomorrow with practical ideas that can be deployed today,” said Fulco van Lede, CEO of Nutreco. “As we look toward the mid-century milestone, this gathering provides a venue for collaborating with stakeholders to reflect, reset and take action toward our purpose of Feeding the Future, sustainably, safely and efficiently.”

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