Kormotech has appointed Ulyana Fitsa as Head of Brand Sales in Western Europe while she continues as Global Chief Supply Chain Officer, aligning with the company’s €500 million growth target for 2024-2028. Fitsa aims to boost brand recognition, strengthen distribution, and enhance pet health with Ukrainian-made products in the region. Nazar Shchyrba, previously in charge of Western European sales, will now focus on Latin America, the Baltics, and several Eastern European markets. Rostyslav Vovk, Kormotech’s Chairman, praised Fitsa’s leadership and contributions over her 22-year tenure. With her expanded role, she will drive sales expansion and foster key partnerships to solidify Kormotech’s presence in Western Europe.
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