The 91st UFI Global Congress at Koelnmesse’s Confex brings together around 550 trade fair leaders to address industry challenges and shape its future. UFI forecasts record-breaking sales for 2024, with the global trade fair industry expected to grow by 17% compared to the previous year. A recent UFI-Oxford Economics study revealed trade fairs generate €792 billion annually, supporting 3.4 million jobs worldwide. The congress, themed “Changes to Chances”, highlights the importance of embracing change as an opportunity for growth and innovation.
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