Ingredients manufacturer Ÿnsect has announced the launch of its new B2B2C brand of insect-based ingredients for pet food and treat industry called Sprÿng. The brand provides healthy ingredients with low environmental impact.
“More than just ingredients, Sprÿng wants to enlighten pet owners and embody a real choice in the way they consume for their companions,” stated Alice Pabst Landon, head of marketing at Ÿnsect. “A choice without concession: quality without feeling guilty about its environmental footprint.”
Since pet owners started thinking of environmental impact, Sprÿng has been developed to reform the current food system.
“Our pets are an extension of our family and there is nothing more important than your family’s health and safety,” explained general manager for animal nutrition Benjamin Armenjon, Ph.D. “With that in mind, we looked for a way to maximize your pet’s quality of life by creating Sprÿng. Our brand guarantees pet food manufacturers a sustainable option with the highest quality nutrition for their fur babies. It is the key to rebalancing our pet diets, providing nutrition and protecting the environment.”
The new brand provides “highly technical products” in order to minimize the industry’s impact on the environment.
“At Sprÿng, we raise mealworms to provide a new qualitative source of food for pets while limiting our impact,” said impact manager Maximilien Jouy. “The contribution to climate change of one kilo of our Protein70 feed, for example, is 17 times lower than that of beef offal, but also lower than that of chicken offal.”
The ingredients have a light brown colour and based on mealworms, the larval form of the Tenebrio molitor, a species of beetle. Since they have neutral taste and no smell, they can be easily integrated into different wet and dry pet food formulas. The insect-based ingredients provide high nutritional advances with the highest protein content (71%) which is available on the market.
Ÿnsect intends to reach the leading position in the alternative proteins market and to increase its orders. The company also stated that it is currently trying contracts worth $1 billion.
“Our mission with Ÿnsect has always been to create a natural, healthy and sustainable solution to combat world hunger,” said CEO Antoine Hubert. “Sprÿng is the next evolution in bringing that mission into reality. This unique pet food provides our customers with a nutritious option for their pets that has the lowest environmental impact possible, something that has been unavailable before now.”
After establishing the “world’s largest vertical farm” in Aimens in 2021, and building farms in the US and Mexico, in 2022 the launch of the new brand is another step of Ÿnsect’s expansion.
Advertisement
