United Petfood acquires the IAMS plant while Spectrum Brands will continue to own and promote these brands. The IAMS and EUKANUBA brands are currently manufactured at this site and it will remain that way. At their official website United Petfood announces:
The Dutch company IAMS Europe B.V. was founded in 1999 and like United Petfood, it is an experienced player on the pet food market. The Coevorden site is a high-tech, ultramodern production facility and boasts generous storage capacity. In addition to production for the IAMS and EUKANUBA brands, United Petfood will also develop additional private label volume at the site.
The acquisition of the IAMS plant by United Petfood is the second take over of this group this year. Before they already took over Effeffe plant in Italy in January 2020. Both acquisitions add to their strategy to further strengthen the whole group.
related links and articles:
- Petfoodindustry – United Petfood acquired IAMS Netherlands pet food facility
- Petworldwide – United Petfood takes over Iams plant