Symrise has taken over the Chinese manufacturer Wing Pet Food in order to increase the company’s popularity in the “highly attractive” Asian region. The company has already signed the contract in February and the deal was now finally concluded.
Pursuant to Symrse, Wing Pet Food has soared up to become a Chinese leader in pet food palatability enhancers, pet food and pet food conservation ingredients.
“Joining forces with Wing Pet Food will open tremendous opportunities in the region,” said Alain Symoens, APAC General Manager for Symrise Pet Food.
Symrise Pet Foods resulted from a consolidation of Diana Pet Food, ADF, IsoNova and Schaffelaarbos at the beginning of this year and aims to offer pet food manufacturers a variety of products.
“This acquisition will further strengthen our market position in the areas of pet food palatability. At the same time, it will accelerate our diversification in the areas of nutrition and food protection. Customers will definitely benefit from the enhanced value proposition we will jointly offer,” stated Jean-Yves Parisot, President Taste, Nutrition & Health at Symrise AG.
Symrise will now start a “smooth integration” of all 200 employees who formerly worked for Wing Pet Food’s R&D center in Shanghai or its production facilities in Jiangxi and Jiangsu.
Wing Pet Food which was founded in 2007 as Wing Biotech is a R&D-focussed company aiming to offer pet food fine taste solutions. By the time, the company has developped into a high-tech empire with two business segments, Wing Bio and Witts Bio.
The company provides its products to national and international customers in Asia, Oceania, Africa and the Middle East.
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