Nestlé’s subsidiary Purina will open a new plant in the province of Rayong around 200km from Bangkok. The facility in the third biggest pet food exporter will be mainly used for the production of its brand Purina One, Pro Plan, Felix and Fancy Feast.
First, the plant will produce wet cat single-serve food product line which will be sold around the Asian, Oceanian, and African (AOA) regions.
“Thailand offers easy access to high-quality raw materials and is logistically convenient to supply products across the region, especially South East Asia, which is an emerging market with tremendous potential for our pet care business,” commented Chairman and CEO of Nestlé Indochina, Victor Seah.
Earlier this year in April, the company announced an expansion of the Australian Blayney factory producing wet cat food to meet the “growing demand”.
Pursuant to figures from Euromonitor, the dog and cat food market in Thailand rose by 9.4% to ฿39 billion ($1.1B / €1.06B) in 2021. Last year, there was an export volume of 720,694 tons of pet food worth $2 billion ($1.92), a significant increase compared to the previous year (609,001 tons worth $1.6 billion (€1.3 billion)).
The industry continues to grow. That is why, Thailand is in third place for pet food export in the world now. In the first 4 months of 2022, Thailand has already exported 276,769 tons worth $842 million (€806.4), a growth of 20-30%.