The UK startup Butternut Box just presented its first meatless meal for dogs called Ready Steady Veggie due to its customers of whom 71% want to feed their pets meatless oce a week.

“Our dogs aren’t just pets, but important members of our families too,” said Charlotte McCormack, head of product development, Butternut Box. “If we as owners are choosing vegetarian, flexitarian or plant-based lifestyles, then it’s only right that our pets can enjoy that option too! If we enjoy a night away from meat with days like a Meat-Free Monday or a Fishy Friday, we can now extend that to our pets so they are part of family dinner times too.”
Ready Steady Veggie is made out of proteins from eggs, peas and potatoes and out of 60% vegetable-base like butternut squash, sweet potatoes, carrots and green beans.

Pursuant to Butternut Box, dogs do not need to get fed only with meat for having a balanced diet.

“Whilst some pet parents might worry that they can’t give their pet enough protein without meat, there are alternatives that will ensure our dogs are getting enough vitamins, nutrients and protein within their diet,” said Ciara Clarke, Ph.D., in-house veterinarian and research specialist, Butternut Box. “Dogs are omnivores, so a varied and well-balanced diet keeps them happy and healthy for longer.”

The new meal is also formulated with spinach, thyme and parsley to provide more palatability and taste, and is grain-free, low-fat (4.5%) and contains vitamins, antioxidants and protein.

“The launch of Ready Steady Veggie is one that includes amino acids to ensure healthy muscle mass as well as vitamins C and B6 that can help with everything from our dog’s eyesight to supporting their nervous system,” Clarke said.

Ready Steady Veggie adds the company’s existing range out of the grain free meals Beef It Up, You’ve Got Game and Swish Fish Dish.

“Ready Steady Veggie is the latest addition to our range of healthy and sustainable fresh meals for dogs, and it’s one that we know they will love just as much as the rest of our range,” said McCormack.

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