Starting from August 1st, Sarina Hamann has assumed the role of heading international marketing at Vitakraft Pet Care. In this capacity, she will be overseeing brand management not only in Germany but also at the company’s nine foreign subsidiaries, as part of Vitakraft’s strategic plan for both national and international expansion.
Hamann has been part of the Vitakraft team since 2021, initially focusing on brand and product management. Now, in her new position, she will be reporting directly to Markus Baldus, Vitakraft’s director of sales and international marketing.
Before joining Vitakraft, Hamann worked in brand management at Mapa, a supplier of baby products. In this role, she was responsible for the strategic development of a key product range within the Nuk brand on a global scale.