The Russian pet food market has seen a significant price surge, with costs rising nearly 50% in two years and expected to increase another 20% in 2025. Premium and super-premium products have been hit hardest, with prices rising much faster than budget options. Import restrictions, including a ban on EU pet food ingredients, have disrupted supplies, while new labeling regulations have added compliance costs, especially for small wet food pouches. Additionally, a new excise tax on dry pet food has been proposed to fund homeless animal welfare initiatives, further pressuring prices. While the tax could make pet food even more expensive for consumers, it may also support shelters, addressing the needs of 4.1 million homeless animals in Russia.

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