Rhodes Pet Science, under the ZURU Group, has launched a new hyper-traceable pet food brand called Goodlands, joining its other brands, NOOD and BONKERS. Aiming to shape the future of pet nutrition, Rhodes has expanded its brands to 15 countries and over 200,000 distribution areas in just 36 months. Goodlands, featuring Smart Trace Technology™ for complete ingredient traceability, is available in the US through Walmart. Rhodes also introduces Smart Box, a health-monitoring cat litter, and Business Litter, a sustainable clay litter alternative. Targeting Millennial and Gen Z pet parents, Rhodes continues to innovate and lead the pet care market with affordable, high-quality products.

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