Purina has launched its first virtual pet racing game, Purina Arena Pet Racing, on the Roblox platform, marking the company’s entry into the virtual gaming space. This multiplayer game lets users adopt, care for, and race virtual pets across various tracks, incorporating fun with educational elements on pet care. Megan Fougerousse, Purina’s senior media manager, emphasized that the game celebrates the bond between people and pets, aiming to create an engaging, educational experience for Roblox’s animal-loving community. Developed with Paradowski Creative, this game positions Purina as one of the first pet care brands to establish a presence on Roblox, merging Purina’s expertise with players’ enthusiasm for virtual pets.
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