Nestlé Purina gets one step closer to its goal of achieving 100% recyclable or reusable packaging by 2025. The company celebrates the launch of its first recyclable full-range pouch packages that will be used in two of Purina’s largest brands.
The European wet cat food brand Gourmet Mon petit paved the way in May 2022. The company will change the packaging in more than 20 European countries. In the beginning of 2023, the company will also adapt its leading wet cat food brand Purina’s Felix Soup.
The company developped mono-material pouches out of Polypropylene (PP) that maintains the same quality holding up high temperatures and sterilization processes.
“The new mono-material pouches are another great example of our commitment to using simpler packaging, making recycling easier for pet owners,” said Sokhna Gueye, head of packaging at Nestlé UK and Ireland. “These new pouches demonstrate progress and can now be recycled at larger supermarkets in the UK and at curbside in Ireland.
“Simplification of our pouch structures will also enable this type of packaging to be part of flexible packaging household recycling collection, which has been announced by the government to be introduced by March 2027,” Gueye added. “We look forward to rolling out mono-material pouches across the rest of our UK pet portfolio in the coming years.”
“This innovation is a significant step forward in our drive to deliver recyclable or reusable packaging on all of our products by 2025,” said Jeff Hamilton, CEO of Nestlé Purina. “As one of the world’s leading pet care and pet nutrition providers, Purina aims to help create richer lives for pets and the people who love them. This vision extends to the world in which we all live, and Purina is working hard to reduce the environmental footprint of the materials we use.”
Furthermore, Purina is improving its paper-based packaging and for the first time, the company is trying out reusable packaging offering consumers the opportunity to fill their own pots with dry pet food.
“We are proud to be playing our part in creating a world where pets and people can thrive, and initiatives like this support our goal of offering solutions that are better for pets, and the planet,” Hamilton said.